About The Role

We are looking for a candidate to execute and optimize world-class email campaigns that drive engagement, leads, and revenue for Mindvalley’s global products.

The Email Marketing Specialist will own an end-to-end campaign setup—from audience segmentation and automation in Braze, to copy assembly, testing, scheduling, reporting, and performance optimization.

This role sits at the heart of the Marketing Engine, ensuring every Mindvalley email is flawlessly executed, data-driven, and emotionally resonant.

Key Responsibilities

1. Campaign Execution & Scheduling

• Own the complete setup of all campaign emails in Braze (or equivalent ESP): uploading assets, configuring journeys, setting up delays, and QA before launch.
  

• Create email sublists for campaigns — signups, engaged, purchased, members/non-members, and country-specific audiences — using product and lead data provided by the Email Lead or Product Owner.
  

• Ensure timely scheduling according to the Mindvalley Campaign Calendar and coordinate with stakeholders on turn-on/turn-off dates.
  

2. Email Copy Assembly & QA

• Draft or assemble copy from provided baselines (e.g., confirmation, retargeting, invite, show-up, sales sequences).
  

• Localize, test, and adapt copy and CTAs per campaign goals.
  

• Send test emails to the Email Lead for review and approval.
  

• Check deliverability, layout, personalization, and mobile responsiveness across all major inbox clients.
  

3. Automation & Lifecycle Journeys

• Support the setup and maintenance of automated flows:
  

  • 30-day journeys for leads and members
    

  • Post-purchase onboarding
    

  • Retargeting and reactivation campaigns
    

  • Show-up sequences for summits and webinars
    

• Collaborate with the Email Lead to refine trigger logic, A/B test subject lines, send times, and CTA placements.
  

4. Performance Tracking & Reporting

• Monitor key metrics: open rate, CTR, CTOR, conversion, unsubscribe rate.
  

• Prepare weekly and post-campaign performance summaries.
  

• Flag insights and optimization opportunities (e.g., audience segments, timing, content).
  

• Maintain internal dashboards and Airtable views for campaign tracking.
  

5. Collaboration & Communication

• Join daily launch huddles and weekly campaign syncs.
  

• Coordinate with:
  

  • Email marketing lead - for strategy, creative direction, and source IDs
    

  • Operations team — for product IDs, Zoom links, and offer details
    

  • Design & Copy Teams — for banners and visuals
    

• Keep all campaign documentation organized in Airtable and Drive folders.

Requirements

• Strong understanding of ESP tools (Braze preferred; Iterable, HubSpot, Klaviyo, or similar acceptable).

• Knowledge of segmentation, tagging, and dynamic content logic.

• Eye for design and detail in email layout and structure.

• Excellent written English and ability to adapt email copy tone to Mindvalley voice.

• Data-driven mindset with a focus on results and continuous optimization.

• Strong project management and documentation discipline.

• Ability to thrive in a fast-paced, collaborative environment.