Position Details

Role Summary

Gaia is seeking a Creative Operations & Traffic Manager to run the operational engine of our in-house Brand + Creative Studio. This role reports to the Head of Brand and Creative Design and owns the end-to-end creative workflow—intake, prioritization, resourcing, timelines, trafficking, QA, and delivery— across performance marketing, brand campaigns, lifecycle/email, social, and partner channels (e.g.,Amazon/Apple). You’ll be the connective tissue between strategy (Brand, Content, Product, Marketing), distribution teams (Growth/Performance, Organic/Lifecycle, Social, Partner Channels), and production (design, copy, video, agencies). Your goal: ship more high-quality creative, faster, with clarity, consistency, and measurable impact.

What You’ll Own (Core Responsibilities)

1) Creative Intake, Prioritization & Capacity Planning

• Run the studio intake process and maintain a single prioritized creative backlog across marketing teams. · Translate business priorities into weekly sprints and production schedules. · Build and manage capacity plans across designers, editors, copywriters, freelancers, and agency partners.

2) End-to-End Traffic Management (From Brief to Live)

• Own timelines, milestones, dependencies, and stakeholder reviews from kickoff through launch. · Manage routing for approvals (brand, legal, product, channel owners) and prevent bottlenecks. · Ensure assets are delivered in the right specs, versions, and formats for each channel.

3) Creative Trafficking + Delivery Excellence

• Coordinate creative handoffs to paid media platforms, lifecycle tools, social publishing, and partner channel needs. · Maintain a clean version-control system (naming conventions, file structure, metadata) for rapid reuse and iteration. · Ensure creative QA: links, UTMs, specs, subtitles/captions, end cards, disclaimers, brand guidelines, and platform policies.

4) Performance + Testing Operations (Creative that learns)

• Partner with Performance Marketing and Analytics to operationalize creative testing: · test matrices, launch calendars, variant tracking, and “what’s live” documentation · Ensure feedback loops from performance results back into the studio workflow.
• Help implement creative learning agendas by campaign, audience, and funnel stage.

5) Tooling, Workflow Systems & Process Improvement

• Own and optimize the studio’s workflow tools (e.g., Asana/Jira/Notion/Airtable) and templates. · Define and enforce operating standards: briefs, SLAs, review windows, and “definition of done.” · Collaborate with MarTech/Marketing Ops on tagging/UTM governance and measurement readiness.

6) Agency + Vendor Coordination

• Manage day-to-day coordination with agencies/freelancers for overflow production and specialized needs. · Ensure agencies follow Gaia workflow standards (briefs, naming, deliverables, timelines, approvals).

Key Internal & Agency Partners · Brand Marketing + Brand Agency (creative direction inputs and approvals) · Performance Marketing + Media Agency (testing priorities, trafficking, learnings) · Organic Social + Lifecycle/Email (always-on content + retention journeys) · Product Marketing & Merchandising (launch briefs, positioning, packaging · Partner/Platform Channels (Prime/Apple specs and calendar moments) · Marketing Technology / Marketing Ops (tracking readiness, systems, prioritization)

Success in the First 90 Days · Studio intake and prioritization system running with clear SLAs and weekly shipping cadence. · A standardized briefing + trafficking workflow adopted across teams. · A single source of truth for “what creative is live where,” with version control and QA checks through Airtable. · Performance testing operations in place (test matrix + analytics + learning loop back to studio).

Qualifications · 5+ years in Creative Ops, Traffic, Production, or Integrated Marketing Operations. · Hands-on experience supporting paid performance creative (Meta/Google/YouTube/CTV) plus brand and lifecycle outputs. · Strong project management: can run multiple workstreams, deadlines, and stakeholders without drama. · Fluency in creative specs, production workflows, and asset delivery standards across platforms. · Comfortable in a high-velocity environment; bias for clarity, documentation, and follow-through.

Nice-to-Have

• Subscription / streaming / media experience. · Familiarity with partner channel requirements (Amazon/Apple) and merchandising calendars. · Experience building creative testing frameworks, reading creative analytics tools, and reporting loops. · Working knowledge of MarTech basics (UTMs, pixels, naming taxonomy, QA).

Attributes · Highly organized, calm under pressure, and relentlessly proactive. · Strong taste + attention to detail (brand consistency matters). · Clear communicator who can push back, unblock, and keep teams aligned.

Location: Onsite at Gaia’s campus in Louisville, CO (This is not a remote role)

Gaia exists as a transformational network to empower a global conscious community.

Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.

We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”

The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.

Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.